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[翻译]AS IT IS - In India, More People Are Buying and Selling Gold Electronically

更新时间:2018/4/2 6:57:32 来源:本站原创 作者:佚名

India’s $34 billion market for gold is changing.


The buying and selling of gold has traditionally been done face-to-face. But now smartphones, e-wallets and some investment programs are bringing new buyers into the business.


Digital payment systems have grown in popularity in India since the government stopped producing large-value bank notes in 2016.


Now, there are computer software applications that let smartphone users buy, sell or keep gold, even in small amounts. The Reuters news agency reports that a private company keeps gold purchased or sold electronically in secured storage vaults.


Online gold purchases have been growing worldwide for years. But they are a new idea in India, where jewelry and pieces of gold are often kept by individuals or given as gifts.


“In India, the action is really starting now. The digitization of the economy will certainly lead to the digitization of gold,” said Somasundaram PR. He is managing director of India operations for the World Gold Council. He believes the digitalization of gold will grow in the coming 12-24 months.

“这种行为在印度已经真正开始了。经济的数字化必将导致黄金的数字化,”世界黄金协会印度区总裁Somasundaram PR如是表示。他相信未来12-24个月内黄金数字化将会扩大。

The World Gold Council estimated total Indian gold demand at 727 tons in 2017, and thinks it could rise to 800 tons in 2018. In China, the country using the most gold, demand was 953.3 tons last year.


It is difficult to estimate how many buyers are entering the market because of software apps or the internet. One digital payments company reported that in the first six months after it began offering digital gold last April, it processed about $18.4 million worth of sales. That represents a small part of the Indian gold market.


With most purchases made in the traditional way, demand for physical gold is not slowing.


Indian buyers are also interested in competitive pricing and the ability to purchase gold in small amounts.


Gold-based offerings, such as Gold Accumulation Plans, let users buy and store gold in amounts as small as 0.1 grams. Many young people like these plans, along with other online investment programs.


In the past, everyone who wanted gold had to wait until they had saved a large amount of money to make a purchase. Joe Jacob, a 29-year-old businessman, recently bought 5 rupees worth of digital gold as a “trial investment.” He said that buying digital gold is easier and safer than having gold physically in his home.

过去,大家想买黄金都必须等到攒够一大笔钱。29岁的商人乔·雅各布(Joe Jacob)最近购买了价值5卢布的数字黄金作为“试验性投资。”他说,购买数字黄金比在家里保存实物黄金更容易,也更安全。

Security experts said that because the gold is guaranteed to physically exist in a secured place, there was little risk of dishonest sellers.


And digital wallet providers believe interest will grow.


A company called Paytm is at the top of the crowded e-wallet business in India. It announced two new gold gift and savings plans this month.


Gold purchases traditionally increase around the time when many marriage ceremonies are performed, experts say.


Nitin Misra, senior vice president at Paytm, confirmed the rise. He confirmed that “about 40 percent of sales” happen during the “off-season” for buying gold in India.

Paytm公司高级副总裁Nitin Misra证实了这种增长。他证实,大约40%的销售额发生在印度购买黄金的淡季。

He said more than half of the company’s users were repeat buyers, and 70 percent were younger than 35.


The company said last year it planned to sell $200 million worth of gold during the 12-month period ending on April 1, 2018. But its reported sales appeared to fall short of that number.


A competitor, e-wallet provider PhonePe, said the market will grow by 35 percent from 2015 to 2020.


Bangalore-based businessman P Vinoth says he likes to buy jewelry and other gold-covered objects from stores. He says e-wallets now offer another way to make purchases.

来自班加罗尔的商人P Vinoth表示,他喜欢从店铺购买珠宝和其它镀金物品。他说,电子钱包现在提供了另一种购物方式。

He used to invest in exchange-traded financial programs, he said, but “now I am using Paytm gold.”


I'm Susan Shand.

Words in This Story

smartphone - n. a wireless device that can make telephone calls, send and receive email, and perform searches on the internet

e-Wallet – n. an electronic device that lets the user make purchases electronically

application – n. a computer program for a smartphone

vault - n. a secure place where money or valuable things are kept

accumulation - n. to collect or gather (something) as time passes

rupee – n. Indian money equal to .015 of one United States dollar

digital – adj. using computer technology; providing information in numerical form

online – adj. connected to or involving telecommunications systems